All Blog Posts Tagged 'marketing' (42)

You have two connected ideas, two ideas that together make a complete message. In fact, the connection is so close that you want to join them into one long sentence. For example, let’s say you want to communicate these two ideas:

1. The man entered with a gun.

2. Bank personnel were not amused.

You want to write them in one longer…

1. I think chocolate is tasty too.
2. I think chocolate is tasty, too.

Although paragraph structure challenges writers, it is essential not only to help organize the content logically but also to keep the reader interested to the end of the document. On the other hand, if paragraphs are not structured well, the reader will have difficulty understanding the ideas being presented and will be unlikely to respond as you wish.

You…

Do commas confuse you?

The final stage of the writing and editing process is proofreading: correcting any errors in spelling, punctuation, word usage, and format. Roughly 75% of what I do while proofreading clients’ documents is correct commas.

 

When I teach university writing courses, I ask the students, “What’s the number one thing that confuses you…

Have you ever felt so full of ambition, so right, so hopeful and 'bright'? It all started when I woke up this morning dazed and fogged. It took a gallon of coffee to get me to open my eyes enough to check my face book messages. To my utter surprise a long cherished relative had finally responded to my email.

Instantly I understood that at times feeling blue is not what reality is no matter what and how it feels So many things are in the works and are hidden from a normal everyday…

For nearly 20 years, I have helped graduate students edit essays, research papers, dissertations, and other graduate-level papers. Some papers only need basic proofreading to correct spelling errors, grammar errors, punctuation errors, and problems with word choice. Other papers need help with APA format, reference lists, and citations. However, most papers need substantial revising.

The most common problem I have found when editing graduate papers is the lack of…

When I teach writing classes, give book talks, or generally discuss strategies for improving written communication, I often get this question: “What are the best strategies for writing well?”…

This is not an article about politics. Instead, it is about 7 strategies for creating impact with your words. We will use samples from President Obama’s July 17th weekly address as an example of impact strategies.

President Obama is a powerful speaker. What does that mean? Being a powerful speaker means that people are interested in what you say and that they react emotionally and cognitively to your message. This is impact. Whether intuitively or consciously, powerful speakers…

We often respond to questions on Yahoo! Answers. The article below is adapted from one of those responses.

Question: Can Someone Check My Grammar?

“There are several factors account for cultural diversity in Europe such as geographical, historical, and religion that prevent the growth of any single homogenous style in the region. The geographical distribution has formed boundaries within the different ethnic groups. Separated by their identity…

How a cliché becomes a cliché

When a particular cliché was first used (before it became a cliché), it created an impact. It used words in an interesting and novel way. The person who heard or read the expression might have thought, “Gosh, that’s a really creative way to express that idea.” Then, when other people began to use that expression, they were not clever; they were copycats. Having no interesting ideas of their own, they used someone else’s idea. When many people do…

I took a writing course about four years ago. By the end of the second session, I was thinking, “Sheeze! I could teach this course.” I learned only one thing. During the second month, I learned the name of a very important concept I had been using unconsciously for years, thereby increasing my ability to write and edit purposefully.

Grammatical versus Rhetorical Subject

I learned that sentences can have two types of subjects: Grammatical and…

Many people will read what you write. We call these people your audience. When you write, your document or manuscript is the tool you use to communicate with them, so understanding them helps you communicate in an appropriate manner. However, unlike some other forms of communication, you actually have two audiences, which we call “primary” and “secondary” audiences. We’ll look at each in turn.

Your primary audience is the person or group of…

Win a free analysis and review of your manuscripts from the editors who help writers publish great books. We believe that writers are important, and this is a way to help them write books that others will want to read and buy. This contest is open to all writers who have written or are writing book-length manuscripts, fiction and nonfiction, and are preparing for publication.

Sponsored by Precise Edit and Writer Watchdog (…