Authors, Writers, Publishers, and Book Readers
How important to book sales is the cover? It is one of the most important visual presentations that the writer has to help promote their book. The cover is the first thing that will draw the reader and potential buyer to the book.
What many authors do not stop and think about is that this cover will be what draws many people to purchase their book, because of the artwork on the cover that will entice their imagination. The artwork is rarely done by the author in preparing their manuscript and it can be one of the most important thing that sells their book. Even for books that are sold as ebooks, the artwork for the cover is important, this is one of the only ways people can have what they think is an insight in what might be contained inside the ebook.
This visual presentation that is done by a designer will give the book life, whether the book is online or in a book store, the eyes are drawn to the cover art. The author’s passion that helped them create the pages of the book should be extended to the art designer. The more informed the art designer is the more accurate the cover will convey the message the author wants to send to the person reading the book.
The front cover will be the first thing that is looked at by the reader, and then it will be flipped over to the back cover to satisfy their interest. This means that it is just as important to have an interesting back cover; this is where there should be a short summary of the book and often has the author’s photo and author bio.
Having a successful book in part solely depends on the front cover art and the back cover information, one other part of the book cover is the spine. The book that has the title on the spine draws attention, this lets the reader know the title, and this sparks interest, over the book that has a clear spine. What this means is that the reader and potential buyer will need to pull the book from the shelf to see what the title is when the spine is empty.
Giving the reader as much information as possible to entice them to read the book is what will help raise the amount of sales. The plain book cover shows the reader that what could be contained on the pages of the book could be extremely boring and will not hold their interest. Where the book that has great cover art, an informative back cover and title on the spine is guaranteed to attract the person looking for new books will be drawn to your book.
Some tips that can help the book cover are to have a title and subtitle, use an author’s photo when possible and the author’s bio should be kept short, but interesting. The artwork is important and the title on the spine all can lead to more sales.