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This is a very good article if you know the feeling of being stuck for a headline!

Everyone who has watched a cursor blink for minutes on end knows what it’s like to pull an empty bucket up from a deep well. Finding the perfect title is sometimes more difficult than developing the concept and executing the project, combined. Why is that?

Well, in most cases, the title is the life-force of a piece of content, and raison d’etre. If you follow the apriority, then you’ll know that the concept developed is mostly written from the title, not the inverse.


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