Authors, Writers, Publishers, and Book Readers

Why Isn’t Your Book Profitable? 10 Reasons

You spent a lot of time and energy on your book–your labor of love. You even had it professionally edited. But, often hidden reasons don’t surface, or you are simply unaware of your actions and attitude that stop your book’s success.

Here’s 10 reasons why your book is not “Over-the-Top” successful.

1. You don’t specifically define what you want your profits to do for you.

Does it mean taking a month’s vacation each year, buying a home, paying your child’s college tuition? Be sure you know what your money target is and what it will do for you before you chase it. It’s all important to have a goal beyond just the money. Money is just the means to the real life goals.

2. You shotgun your promotion efforts and don’t focus on one or two books.

So many times I hear colleagues adding another book, CD, or other product to their offerings. Just remember, you can only market one thing at a time well. Presenting too many products and making too many offers confuses your would-be buyer.

Read the full article here

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Replies to This Discussion

Permalink Reply by Anna L. Walls on January 27, 2012 at 6:19am

That's 2...

Permalink Reply by Patricia Gligor on September 19, 2012 at 6:24pm

Kay,

I was eager to read the rest of your article but, when I clicked on the link, it took me to the wrong place.

Pat

Permalink Reply by Jennifer FitzGerald on September 26, 2012 at 8:14pm

I don't know what was in the real article, although I can add something to it. Timing is everything! There are certain things that need to happen at specific times before, at, and after actually publishing. Like having marketing in place prior to the launch, prepping people with the information of the release date, press releases after release, and adding some way and a reason for your readers to stay in touch with you within the book.

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