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I work for a company that does sales and marketing for Costco Wholesale. My parent company is Daymon Worldwide, another giant marketing company. May is the month which Coscto raises funds for The Chidlren's Miracle Network, also the charity I donate part of my profits to. This was the press release that was printed in all of our April newsletters. So far, it has helped me sell 150 more copies of "Sensitivity 101 for the Heterosexual Male...Lessons Learned from the Fairer Sex." Hoping it will generate some interest here also!

Author Uses Book as a way to Generate Donations for

The Children’s Miracle Network

CDS San Diego Region Area Manager, Philip Nork utilized his down time on business trips to Arizona and New Mexico to pen a “highly entertaining and unique trip back in time.”

“Sensitivity 101 for the Heterosexual Male…Lessons Learned from the Fairer Sex”

Is the story of one boy’s journey after the divorce of his parents as he searches for the two desires that all humans share: to be accepted by others and to be truly happy. “The stories that have emerged are ripe with feeling and diversity,” says one reviewer.

“…shares some very mature perspectives, ones that any prudent parent or anyone working with children would be well served to read. The content precisely lives up to its title. One of the most soothing reads I’ve ever read,” says another.

Phil also shares the wealth…he normally donates 25% of his profits to The Children’s Miracle Network to help raise funds for children’s hospitals throughout the country. But in May, being CMN month for all Costco Warehouses, Phil will instead donate 50% of his profits to this great charity.

The book is available at www.amazon.com in paperback, hardcover and Kindle editions. For an autographed copy, search “Sensitivity 101 for the Heterosexual Male” on EBay. And for even more information go to www.PhilipNork.com.

“A self-help book for people who don’t like self-help books! It gives the reader an insight into women, relationships, and how to love yourself without the preaching tone of a self-help manual.”

Views: 40

Comment by Kay Elizabeth on May 22, 2010 at 7:59am
And that's a perfect example of why we should give back to others any chance we get! What goes around, comes around. That was an excellent piece of PR to land, Philip. Many congratulations on an ingenious approach and its success. :)

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