Authors, Writers, Publishers, and Book Readers

Connecting with Bloggers to Promote Your Book

When it comes to promoting your book you can’t forget about bloggers. Successful bloggers have a targeted and engaged audience that you would love the opportunity to reach out to. Whether it’s self-help, green-living, finance — you name it — the people who follow these blogs look to the blogger as someone who represents their voice and provides new and cool insights into what’s cutting-edge in their niche.

Before you begin pitching bloggers, you’ll have to find them first. It’s easy to search on Google for bloggers related to your expertise. If you’re a green-living author, you can simply type in “green-living blogs” and you’ll find links to these blogs, articles mentioning them, blog posts about these blogs and blog posts about these blog posts about these blogs. Usually you’ll find the most popular blogs related to your expertise, and because they are the most popular they will also be the hardest to break into. But right off the bat though, you have your goal: Get your book reviewed on that blog!

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Replies to This Discussion

Permalink Reply by Sean Noonan on October 19, 2011 at 8:39am

Thanks Kay. I'll check this out.

Permalink Reply by Borislava Borissova on October 19, 2011 at 9:30am

Hi Kay!

I have something to add to this information. When I published my first book 'The Starlight Prince" two-three years ago the situation was different. The review or article about it stayed on the surface of their blogs for a few days in the purpose as many as readers could see it. I had increased traffic to my personal web-site, some sales even even two emails from readers, who liked it.

Now it my second published book "Affairs of The Heart" I find the situation for the authors unpleasant. If a review is posted, it stayed for few hours only before it to be displaced by another topic so no more than too few people could read about your story and heroes. As you guess readers have other work and don't stay into any blog to read it all day.

The other worse thing is that the big-bloggers /with many followers/ don't answer to queries as in the past. Many of them are touchable by big publishers only and you quickly could guess about it seeing they publish reviews of best-sellers mostly.

And I do not like what the article suggests with gifts, blogger's address etc. How the review would be honest if such practice exists?

What I can say is that the marketing and promotions of our books are not the same as in the past and there should be found new good channels to do it.

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