Authors, Writers, Publishers, and Book Readers

Shhh. Do you hear that noise? That’s the mournful cry of a program that lacks content. If I’m being honest, I’ll admit I’ve heard that sound occasionally myself.

When you work on a communications program for many years, it can sometimes feel exhausting to identify new ideas or topics that move your audience. But don’t lose hope. Play detective instead. Here’s where I start looking for clues.

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