15 Tips On How To Use Twitter For Marketing & PR

Over the years Twitter has become one of the most favored social networking sites. With over 100 million registered users and 50 million tweets every day, it’s a great way to communicate with pals, make friends, and even promote your business. If you’re interested in the perks of using Twitter to advertise your business, whatever it may be, then first you need to know how exactly it works.

Twitter is sometimes described as a simplified version of Facebook, but in actuality the two are very much different. The reason is that although Facebook has a broader social network, it does not have the same promotion capabilities that Twitter does. Tweeting would be the equivalent to Facebook statuses if their visibility was limited to certain user’s followers. In fact, a tweet by an individual with 0 followers can still be seen by anyone on Twitter.

If you are a newbie to the website then you may feel a bit overwhelmed, but you don’t need to be. It’s actually quite simple to navigate around the site, and not much harder to take advantage of its marketing potential. First things first, you must create an account and then start tweeting and following people in order to gain followers of your own. You can sign up for a Twitter account here.

How Authors/Writers Can And Do Use Twitter To Spread The Word

The primary reason that most authors and writers use Twitter is to literally observe the progress of their competition so that they can build off of their ideas and avoid mistakes that they make. What many people who have recently joined Twitter is follow their favorite celebrities and athletes, but a different approach is necessary for writers who are looking to build their career.

A strategy commonly used by many writers is to follow writers that inspire them and then begin to follow their followers in order to get an idea of what type of writing these people are interested. All while doing this, they Tweet and Tweet and Tweet again: and yes, as long as they are good writers, it pays off.

It’s all a matter of putting time into the website and actually communicating with possible customers or representatives. Making friends is what the site is generally about, so use that to your advantage by making friends and then turning those friends into your clientele.

Tips To Help You Expand Your Business With Twitter

1. Follow customers and prospective customers.
2. Communicate with your customers and prospective customers in order to get an idea of what your next step should be regarding creating your next product.
3.  Some people get fed up with those who try to push business on them, so if you simply converse with those people about common interests then eventually you will have an opportunity to gain a new customer or supporter. 
4. Don’t be afraid to ask your successful competitors questions about how to obtain more of an interest from the public. If your questions aren’t answered then there’s no shame, but sometimes your competitors are the ones who have the best advice for you. 
5. Instead of simply getting as many followers that you can possibly obtain, concentrate on those specific people who may evidently be interested in your business or product. 
6. Listen to what your fellow Tweeters have to say, especially your potential customers. 
7. Oftentimes your future customers will try to give you suggestions for your products, consider their ideas and give them your opinion on what they think. 
8. Follow special causes that may interest you so that you may possibly gain some extra attention from the world of Twitter. 
9. Be sure to only include links to your website and products in your tweets when they are actually relevant to your business. 
10. Tweet about what’s going on in your life on a day-to-day basis to keep your followers interested in you.
11. Stay up to date with what’s high in demand in the market and then tweet about similar subjects. 
12. Acquire the knowledge of how to formulate alluring tweets that grab the attention of everyone who reads it.
13. Rather than focusing on talking about your business, tweet about all of the benefits that your potential customers can get when they affiliate themselves with you and your business. 
14. Once you gain a great list of followers and satisfied customers then you will have leverage to ask them to refer their friends and associates to your Twitter page. 
15. Don’t ever post anything negative on your Twitter page, you want to draw people to your page, not push them away. 

Overall, your success generally depends on your own capability to identify any possible issues and then repair them. When taking the necessities of your strategy into account, regardless of what they are you should consider using customary media to your advantage. Twitter is only one example of modern social media that can either help you establish a business or completely shatter it beyond repair.

 You should spark interest into the minds of everyone who reads your material, uses your products and hears the name of your business. Without that leverage, you will sink into the pit with the rest of the countless businesses that have also failed throughout history. Remember that your customers depend on you and you depend on them to make you a success.