David Bowman's Blog – December 2009 Archive (2)

Many people will read what you write. We call these people your audience. When you write, your document or manuscript is the tool you use to communicate with them, so understanding them helps you communicate in an appropriate manner. However, unlike some other forms of communication, you actually have two audiences, which we call “primary” and “secondary” audiences. We’ll look at each in turn.

Your primary audience is the person or group of…

Strength-training isn't just for the beef-heads at the gym. It's for you, sitting at your desk preparing a business letter, writing the next award-winning novel, or banging out a killer blog post that will ignite the world's consciousness. Strength-training for you doesn't mean training yourself to lift small cars (in case you don't know how to use a jack); strength-training means building the power of your subjects to lift your ideas.

When you use power subjects, you transform…