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David Lucero
  • Male
  • San Diego, CA
  • United States
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Favorite Book
HEAT, by Stuart Woods
Favorite Author
T.E. Lawrence

David Lucero's Blog

How badly do you want to follow your dream?

Posted on January 24, 2013 at 3:47pm 0 Comments

I say, "Follow your passion!"

A co-worker visited my store and handed me an envelope with a copy of my recent book,'Who's Minding the Store?' He said he visited a store he handles in Lake Forest, CA where Melinda works. Turns out Melinda bought a copy of my book and asked him to bring it to me in San Diego for me to autograph.

Any author will tell you we love personally…


When shopping do you want the lowest price, or peace of mind? Better be sure!

Posted on January 17, 2013 at 4:03am 0 Comments


I often hear from customers, “What’s the best price you can give me?”

I usually refer to the sales price seeing as how we already offer the lowest price. I verify this by doing competitor shops.

Then the customer usually asks, “So what’s the best price you can give me?”

Like anyone else, I too need to save a buck, but at what cost?

When I ask questions about the type of project the customer is working on…


Texting while on the sales floor - an excerpt from 'Who's Minding the Store?'

Posted on December 5, 2012 at 11:46pm 0 Comments

When he got to the store, Derrick took his time walking the sales floor, doing his best to remain unnoticed. He wanted to see how the associates behaved in the absence of the store manager.

The first group of associates he saw were less than impressive.

Florence and Tiffany were cashiers, standing at their registers texting on their cell phones, instead of focusing on the customers waiting to make a purchase.

There was a company SOP, forbidding the use of personal cell…


How do you handle a $35,000 cash payment?

Posted on December 4, 2012 at 3:30pm 0 Comments


Miguel Martinez was a practical man, or so he said several times, as he repeated his story to Derrick. His only flaw was failing to play by the rules.

“We value your business, Mr. Martinez,” said Derrick. But the law doesn’t give us any leeway on this. Any cash purchase over ten thousand dollars must be report to the IRS.”

Derrick was certain that Miguel had heard all of…


Comment Wall (13 comments)

At 12:48am on October 24, 2009, scribbler said…
Nice to meet you David! Welcome to :) Best of luck with your book and upcoming event. Please come join in with us at the forum and groups. :)
At 7:04am on October 25, 2009, Kay Elizabeth said…
Hi David! Great to have you here. A warm welcome from me too. Your book sounds really interesting. Let us know how the event goes. :)
At 4:36pm on November 1, 2009, Lisa R.Brereton said…
Dave, I am new to and finding that this is a great way to get to know other Authors, if you would like to know more about me and my books you are welcome to view my blog. I would like to hear back from you
At 8:37am on November 11, 2009, Zarrab Hyder said…
hi david, i want to read ur books, i m auther of many books in sindhi language. now a days i m working in a tv channel
At 6:33pm on November 24, 2009, The Outlaw said…

My name is The Outlaw co-host of The Writer's Block on We are interested in an interview with you about your book. The show airs live at 8pm to 9pm est and the show is all about the writing genre. We interview authors and poets, illustrator and editors, anyone in the writing genre.

Please let me know if you are interested, and your availability for Wednesdays between 8pm and 9pm est. The interview is conducted via phone, please send the contact number and we will call when it is time for the interview, usually about 8:10 - 8:15 and it lasts 20 - 25 minutes talking about the book and the author and any other projects the author may have.

You can reach me by email at and I will get you scheduled.

Thank you and I look forward to hearing from you.
At 6:57pm on December 21, 2009, Robert L. Bacon said…
Hi David,

Thanks for becoming a friend. I'm quite new to, and it seems like a superb site. Your book does indeed sound interesting. Best of luck with it. Who was your publisher, and where can I get a copy?


Robert L. (Rob) Bacon
At 5:02am on January 18, 2010, Philip Nork said…
Thanks for the kind words on my was a surprise when I heard about it. Hope all is going weel in your world...keep in touch!
At 6:48am on January 18, 2010, Ashley Du Toit said…
Thanks David.
At 6:00pm on January 18, 2010, Cricket said…
Congrats to you, also! :)
At 12:55am on January 21, 2010, Robert L. Bacon said…
Thanks, I didn't know I was featured. Can you tell me when and where this occurred?

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