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This is useful for authors, not just companies.

 

Do you need a better way to manage the monitoring of your social media? Don’t want to spend a lot of money? How about a free alternative?

 

Keep reading to learn how…

 

Knowing where your company is mentioned online, who’s doing the mentioning and how others are responding is crucial to 1) understanding the “buzz” about you, 2) addressing complaints and negative mentions quickly, 3) knowing the impact (or lack thereof) of your marketing efforts, and 4) shaping social media marketing efforts to reach the right people (key influencers) on their preferred platform.

 

 

http://www.socialmediaexaminer.com/how-to-build-a-free-social-media...

 

 

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