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My business coach and branding expert Julie Cottineau always quotes Jay –Z, an American rapper, who seems to capture the whole idea of  in one sentence: “I’M NOT A BUSINESSMAN/I’M A BUSINESS, MAN!” – Jay-Z

People connect with people, not with companies. Therefore, you need to figure out what makes you stand out from the crowd. What are your unique features that can be translated into your business to create a personal signature for your products and services?
You ARE your business, and every point of your interaction with the client needs to breathe YOU.


One way to create a personal digital signature is to develop a video bumper that will introduce every presentation, video, or workshop that you develop.


Find out what a video bumper is, why you need it, and how to use a 3-step process to develop the most effective bumper for your brand HERE

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