Authors, Writers, Publishers, and Book Readers
Rich writers understand that writing a book is only the beginning, not an end in itself. They are often marketers first and writers second. Marketing may sound like a dirty word especially to literary or academic writers. I understand that. I used to feel the same.
But let me ask you this. What’s the point writing a book if you can’t sell the darn thing?
If you really want to make a successful career as a writer, you can’t afford to ignore marketing.
What I recommend – if you haven’t done it already – is to think about ‘joint ventures’ to sell or promote your book. Don’t be put off by the business jargon – this just means looking for other people who can help sell and publicize your book for you.
So, for example, if you’ve written a book about childcare, are there any professionals who could promote you to their list of clients? If you’ve written a book about dogs, are there online vets or dog schools who could promote your book to their customers?
I like this advice.
Although my narrative non-fiction memoir is based in Missouri, all my friends from Illinois can recognize the actual places and even some of the people. I was able to have the roller skating rink I talk about, the popcorn store and the little country store at the the lake that some of the stories take place at sell my book. I also am happy that those same friends pass the book on to others who went to our school and may like to read the stories about our little town.
I am now attempting to find some child psychiatrists to see if they want to use the book as a way for children of divorce to understand that there are many ways to "find yourself" and also to find the two desires we all share: to be accepted for who we are and to be truly happy.
Joint ventures bring people who have the same interests together and have been a key in my book taking off. I recommend it to all...and if you haven't written a book yet, make sure you write one where there are some joint venture possibilities.