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This is small business related but the advice works for authors too.

With the number of Facebook users continuing to grow, businesses are having a hard time justifying staying away from the social network. Recently, AT&T released the results of its Small Business Technology Poll. In the survey, AT&T found that 41% of small businesses surveyed have a Facebook page for their business. Last year, only 27% said they were using the social networks, which is a 52% jump in usage.

http://blog.hubspot.com/blog/tabid/6307/bid/11953/How-to-Encourage-...

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