Book Marketing Social Media Frustration - Authors.com2024-03-28T20:30:20Zhttp://www.authors.com/forum/topics/book-marketing-social-media?commentId=3798404%3AComment%3A19565&feed=yes&xn_auth=noHi Beth
I think if you're g…tag:www.authors.com,2011-02-25:3798404:Comment:211452011-02-25T08:19:39.264ZFrancesca Cassinihttp://www.authors.com/profile/FrancescaCassini
<p>Hi Beth</p>
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<p>I think if you're getting any responses to anything at all you're doing well! I used to publish a free magazine in London with a minimum print run of 10,000 and we knew most of them would be picked up and yet we'd still only get a handful of responses to some seriously lovely competitions. It took us a long time to realise how most people don't like to put their heads above the parapet.</p>
<p>So I personally suggest you focus on the ones who are responding and…</p>
<p>Hi Beth</p>
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<p>I think if you're getting any responses to anything at all you're doing well! I used to publish a free magazine in London with a minimum print run of 10,000 and we knew most of them would be picked up and yet we'd still only get a handful of responses to some seriously lovely competitions. It took us a long time to realise how most people don't like to put their heads above the parapet.</p>
<p>So I personally suggest you focus on the ones who are responding and develop a relationship with them and they may well advocate on your behalf. I get a sense (maybe inaccurate) that you do all the social media stuff because its what you're supposed to do and not because you are truly engaging your heart. </p>
<p>Also, you never know the impact you may be having on those people who don't post responses - are you able to get stats on the number of people who see your posts? On my facebook page for my business I only have 102 'likes' but so many more people actually see what I post. </p>
<p>I hope this helps - have a great weekend, Francesca</p> When you said you post on the…tag:www.authors.com,2011-02-16:3798404:Comment:195652011-02-16T00:17:05.893ZKay Elizabethhttp://www.authors.com/profile/Kay
<p>When you said you post on the blogs, I assumed you meant commenting on them. Have you thought about guest blogging? That helps get your name out there. I posted on my blog here about <a href="http://www.authors.com/profiles/blogs/diving-into-the-guest-blogging" target="_blank">Diving into the Guest Blogging Pool</a> if you're interested.</p>
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<p>Also, don't be so sure people wouldn't be interested in writing guest posts for your blog. It's not always about the numbers. What they want…</p>
<p>When you said you post on the blogs, I assumed you meant commenting on them. Have you thought about guest blogging? That helps get your name out there. I posted on my blog here about <a href="http://www.authors.com/profiles/blogs/diving-into-the-guest-blogging" target="_blank">Diving into the Guest Blogging Pool</a> if you're interested.</p>
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<p>Also, don't be so sure people wouldn't be interested in writing guest posts for your blog. It's not always about the numbers. What they want is the exposure of having a guest post and another link out there. That alone makes people quite happy. :) Look at the content before the stats.</p>
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<p>On print advertising, I'd say save your money for advertising online. Social media ad spending is becoming more and more popular all the time. It lasts longer, has a further reach and stays visible to a far larger audience than one or two issues of a magazine. Most individual bloggers or sites accept ads too, either in the form of links or sidebar ads. Just contact the webmaster to find out their rates and be sure to look for ones that are relevant to your niche.</p>
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<p> </p> Hi Beth ... I'm involved with…tag:www.authors.com,2011-02-12:3798404:Comment:187032011-02-12T05:11:45.415ZMargi Taberhttp://www.authors.com/profile/MargiTaber
<p>Hi Beth ... I'm involved with <a href="http://www.rockstarsuperstarproject.com">www.rockstarsuperstarproject.com</a>. I hear you about spreading your message to others and building a following. My experience with RSSS (which I've been involved with for the past 6 months) is that it takes time and we've had to keep putting our stuff out there. As far as guest writers and feeling you don't have the audience, taking the risk and having guest writers might help to build your following. If…</p>
<p>Hi Beth ... I'm involved with <a href="http://www.rockstarsuperstarproject.com">www.rockstarsuperstarproject.com</a>. I hear you about spreading your message to others and building a following. My experience with RSSS (which I've been involved with for the past 6 months) is that it takes time and we've had to keep putting our stuff out there. As far as guest writers and feeling you don't have the audience, taking the risk and having guest writers might help to build your following. If you let them know in advance that their contribution is part of you spreading your message. RSSS has a CD and an upcoming book. We engage FB, e-mails, our website, twitter, to name a few. We've seen growth over the past few months but it's all about being persistent and finding your niche for subscribers. </p>
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<p>RSSS has recorded a song, National Anthem 2.0. You can hear it @ <a href="http://www.youtube.com/watch?v=gNVl8Zh5_Jw">http://www.youtube.com/watch?v=gNVl8Zh5_Jw</a>. If you think there might be a way you can use this song in your work, let me know. This is another way we've found success in building our supporters; finding others who are on a mission and collaborating to support each other.</p>
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<p>Good luck and don't give up! </p>
<p>Margi</p> Hi Beth!
Social media is a…tag:www.authors.com,2011-02-11:3798404:Comment:190952011-02-11T19:41:34.191ZAuthors.comhttp://www.authors.com/profile/authorsweb
<p>Hi Beth!</p>
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<p>Social media is a tough nut to crack. We will open up a new Group shortly that will just deal with social media. We hope this will prompt members to share some good tips with each other. We'll also produce a featured blog post on the subject shortly that will hopefully be of some assistance as well.</p>
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<p>But in the meantime, you also might want to look into List Building (creating your own e-mail list of loyal followers). Here's a great blog post on this…</p>
<p>Hi Beth!</p>
<p> </p>
<p>Social media is a tough nut to crack. We will open up a new Group shortly that will just deal with social media. We hope this will prompt members to share some good tips with each other. We'll also produce a featured blog post on the subject shortly that will hopefully be of some assistance as well.</p>
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<p>But in the meantime, you also might want to look into List Building (creating your own e-mail list of loyal followers). Here's a great blog post on this subject that could be of some help: <a href="http://mattsmarketingblog.com/email-marketing/list-building-advice/">http://mattsmarketingblog.com/email-marketing/list-building-advice/</a> .</p>
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<p>Cheers!</p>
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