All Discussions Tagged 'advertising' - Authors.com2024-03-19T02:26:44Zhttp://www.authors.com/forum/topic/listForTag?tag=advertising&feed=yes&xn_auth=noGoodReads.com Marketingtag:www.authors.com,2013-01-21:3798404:Topic:1628622013-01-21T20:07:05.357ZMatthew Davenporthttp://www.authors.com/profile/MatthewDavenport
<p>I've recently started using Goodreads.com's self-serve advertising and was wondering if anyone else has had any luck/success stories with it? For those of you who don't know about it, basically you choose how much you'll pay for ad space (ie: $30.00) and then you build your ad. After your ad is built you decide what genre's or author searches cause your ad to propogate. Then your ad begins showing up as people conduct their searches. What makes it nice is that you can choose how much each…</p>
<p>I've recently started using Goodreads.com's self-serve advertising and was wondering if anyone else has had any luck/success stories with it? For those of you who don't know about it, basically you choose how much you'll pay for ad space (ie: $30.00) and then you build your ad. After your ad is built you decide what genre's or author searches cause your ad to propogate. Then your ad begins showing up as people conduct their searches. What makes it nice is that you can choose how much each add pays to Goodreads per click (ie: if I see your ad when I'm looking for a book, I can ignore it or click on it. If I click on it, Goodreads.com gets paid out of that original amount you paid for the ad space). I set mine to the average of $0.50. So everytime someone clicks the ad I only pay $0.50 out of that original $30.00 until the $30.00 is gone. At which point the ad shuts down until I fill the coffers with another $30 or however much I choose.</p>
<p>So far, a lot of people have seen my ad, but my sales haven't jumped up considerably. I think it's very similar to ads everywhere in that they are easy to ignore. But the fact that they only charge you when they get clicked means that a lot of people are seeing my book now, which is great.</p>
<p>The included stats page does a great job at showing you how many people have had your ad pop up on their page, and the ability to target customers via their author they searched for (I write horror, so I chose Stephen King and Lovecraft for a few) or genre is getting me a lot of coverage.</p>
<p>This is me, just trying to strike up conversation regarding how it has been working for other authors, or if there are similar or better services out there. I'm a self-published author who wants to broaden his reach.</p>
<p>I've used Goodreads Self-Serve on only two of my books<a href="http://www.amazon.com/Trials-Obed-Marsh-Lovecrafts-Innsmouth/dp/1481121332/ref=la_B004P44U8U_1_1?ie=UTF8&qid=1358798752&sr=1-1" target="_blank">: The Trials of Obed Marsh</a> and <a href="http://www.amazon.com/Random-Stranger-Matthew-Davenport/dp/1257052853/ref=la_B004P44U8U_1_2?ie=UTF8&qid=1358798752&sr=1-2" target="_blank">Random Stranger</a>.</p>